Improving your marketing effectiveness and your organization’s performance is easy with the right perspective
Customer Engagement Mapping
Customer engagement is more than a buzzword. Most companies focus primarily on the point of purchase or feedback stages, ignoring the critical stages that lead up to a purchase and after the experience is complete.
Our proprietary Customer Engagement Mapping service provides you with the unique opportunity to view your business at each stage of the customer perspective. This is NOT a customer survey or feedback tool. It is based on objective criteria that look at the critical factors and each stage to determine what you look like to the potential guest at that point in their journey. Each stage is broken down into actionable metrics that allow the findings to be highly useful and without subjectivity.
Marketing Plans
The insights gained from our Engagement Mapping will provide a detailed evaluation for each stage and provide you with recommendations on what you can do that will be MOST IMPACTFUL to improve performance. Our Marketing Plans are crafted to allocate your marketing budget and distribution tactics for maximum results with measurable ROI.
Our clients have reported double-digit increases in inquiries, conversions and occupancy levels after reviewing our findings and applying the recommendations. Best of all, all have done so without requiring significant increases in their budgets.
Each Customer Engagement Mapping has a customized set of criteria based on your business. For a quote on obtaining a Customer Engagement Mapping or Marketing plan for your business, email us at:
[email protected] or call 559-326-9930.